Disclaimer: This post contains affiliate links. If you purchase any of the services below, I may receive a commission at no extra cost to you. After much research, I’ve found these services to be top quality and use them myself!
Blogging regularly has many benefits for your business, but it can definitely take up a lot of your time, as I’m sure you know! I have started (and abandoned) many blogs over the years with varying success because of the amount of time it takes to be consistent. But, the very first day of launching this blog, I made just over $50! In this post, I’m going to lay out the steps you should be taking to make the most out of your valuable time and help you grow your blog, which will then help you grow your business!
How to Blog More Successfully for Your Business
Why Should You Have a Blog for Your Business?
If you started a blog a while ago, but you let it fall by the wayside, here’s some reasons to motivate you to start posting new content again:
• Adding new content to your website on a regular basis can help you rank higher on search engines like Google.
• Blogging helps position yourself as an expert and shows your target audience how knowledgeable you are in your field.
• Blogging builds more awareness for your brand as more people share your content around the web.
• You’ll be able to narrow down your business focus even further as you figure out exactly who you want to help and why.
•You can start making passive income by blogging about the products / services / tools you already use and love.
How to Blog More Successfully for Your Business
1. Determine Your Target Audience
Before you start pondering over the topics you want to write about, you need to figure out who you’re writing for. Knowing the, “who” will really help you determine the, “what.” For example, if you’re a photographer who wants to focus on families, your blog topics will be entirely different then a photographer who focuses on high fashion. To help you determine your target audience, here’s some questions you should consider:
• “How old is my audience?”
• “What gender is my audience?”
• “Where does my audience live?”
• “What are my audience’s struggles?”
• What does my audience value?”
2. Determine Your Blog Topics
Now that you know the audience you are blogging for, you can really figure out what to write about. Your blog topics should focus around alleviating your audience’s pain points. Think about what they struggle with and the subjects they would want to learn more about. If you’re having trouble coming up with topics on your own, you can even reach out directly to your audience / followers on social media to see what they’re interested in!
Another way to get ideas is to hop on Pinterest and browse posts from other business owners in your niche. But, make sure to put your own spin on subjects and never steal another blogger’s post + organization of information while rewriting content here and there. (It’s pretty bothersome to come across posts that are basically duplicated, where one blogger has clearly copied another.)
Once you can get a good idea of what you audience wants to read about, you’ll be able to think about different post ideas more easily and more often! Keep a running list of the blog post ideas that pop into your head so you don’t have to wrack your brain when it comes time to create a new post.
3. Determine Your Content Upgrades
After you’ve created a little list of possible post topics, you can determine which posts (if any) would work best with a content upgrade. A content upgrade is a type of bonus content that you offer to your readers in exchange for their email address. For example, on my most popular post, 7 Reasons Why You Should Choose WordPress Over Squarespace (& Wix!), I offer a free 9-page comparison chart download for even more information on the topic in exchange for my readers signing up to my email list.
Content upgrades are usually in the form of a downloadable PDF that offers your audience additional information on the same (or similar) subject as your blog post. This allows you to start collecting your audience’s emails so you can get in touch with them on a regular basis with updates on your business and / or blog.
4. Set a Post Schedule
Now that you have an idea of what to write about and the content upgrades you want to create, it’s time to figure out how often you want to actually post. Make sure it is a feasible schedule and realistic for your existing workload. For my own blog, I’ve decided that I want to post at least twice a month. If you think you can only handle writing one post a month, that’s perfectly fine as well! You definitely do not need to post just for the sake of posting because that won’t help you in terms of your search rankings or positioning yourself as an expert in your field. Remember to offer your audience quality over quantity, they’ll be sure to thank you for it!
Note: After you’ve posted consistently for a few months, you should also be able to see which days are best to post and share your new content. My audience seems to view my content at a higher rate when I post on Tuesdays around 12pm.
5. Write Your Post
After all of that research and planning, it’s finally time to sit down and write! For my own blog, I usually write my posts a day or two before I want to publish. But if you’re awesome, you’ll eventually get to a point where you have content written out weeks to even months in advance which you can schedule to publish automatically! Some things to keep in mind to keep your blog posts SEO friendly:
• Write articles with a minimum of 300 words. 700 – 800 words is optimal for search engines.
• Keep your content keyword rich, but don’t go overboard.
• Use headers to break up your post into easier to digest sections.
• Link to your other content within your own post. This also keeps readers on your website longer if they’re browsing your other posts.
6. Share Your Post
Once you’ve hit the “Publish” button, your work is almost over, but not completely! You can’t expect people to know about your new content on their own, you have to tell them about it. You need to share your post in multiple areas:
• Send a newsletter to the emails you’ve been collecting from your content upgrades.
• Post on your Facebook Page and in Facebook Groups if someone asks a question on the topic you’ve written about (or on the “Share” threads.)
• Create multiple images of your post to pin on Pinterest and in Tailwind Tribes. (Try Tailwind for free!)
• Share an image on Instagram and put the link in your bio to make it easier for people to visit.
*Bonus – 7. Sign Up for Affiliate Programs
If you want to start making passive income promoting the products you already use and love, you need to start signing up for affiliate programs. Affiliate marketing is an arrangement where online retailers partner up with promoters (like bloggers) to refer others to their product / tool / service. As a reward, the company offers the promoter a percentage of the sale made from each referral.
This is exactly how I made $50 on the first day that my blog launched. I promoted the website host that I use for all 8 of my websites (Siteground – this is an example of an affiliate link), one of my blog readers clicked the link and purchased the service, then Siteground rewarded me with $50 for referring the new user.
You’ll be surprised at how many products have affiliate programs. All you need to do is Google a company that you already know and love, and see if they offer any referral incentives or have their own affiliate program. Some things to keep in mind though for affiliate marketing:
• You MUST always disclose when you are sharing affiliate links.
• You should only promote products you actually believe in or have used yourself.
Plus, some affiliate programs I recommend joining:
Once you begin implementing these steps, you’re sure to be on your way to blogging more successfully for your business!
Do you have a blog for your business that needs some more love and care? How do you plan to bring it back to success? I’d love to chat in the comments below!